Border Leather Corporation, Inc. Privacy Policy

The following Privacy Policy describes the information and privacy practices for Border Leather retail stores, catalog, and borderleather.com
See "Changes to this Policy" for a description of the most recent revisions.

At Border Leather Your Privacy is a Priority

We value the trust you place in Border Leather. Accordingly, we want you to understand what information we collect about you, how we use it, and the safeguards we have in place to protect it.

Table of Contents

Changes to this Policy

The Information We Collect

Whenever you shop in our stores, through our catalogs, or at borderleather.com, we obtain from you the information we need to complete your transaction. This information may include your name, address, telephone number, driver's license number, birth date, and email address. If you use a credit or debit card or pay by check, it will include your account number.

If you register with borderleather.com, we will collect the information you submit online.

If you choose to use or participate in one of our various services, promotions, programs, surveys, sweepstakes or clubs, we may collect additional information about you.

From your transactions and other interactions with us, we obtain information concerning the specific products or services you purchase or use.

We may also obtain information about other people from you. For example, if you order a gift to be delivered directly to a friend, you would need to give us the friend’s name and address.

We receive information from other companies. For example, if you have a Border Leather credit card, we receive application and account information from GE Money Bank (GEMB), the company that owns and administers Border Leather credit accounts (see the "Your Border Leather Credit Account" section of this policy for additional information).

We also collect consumer information from third-party providers in order to improve the accuracy of our customer database or increase our understanding of our customers. For example, we get updated addresses from the National Change of Address (NCOA) service, licensed by the U.S. Postal Service, to assist us in having the correct addresses for our customers.

We work with certain websites to present advertising to known groups of our customers when they visit those websites. This practice, referred to as "data matching" is facilitated by a third-party service provider for Border Leather and the advertising website. This practice avoids direct sharing of any personal data with the advertising website. Data received back through this process is used to analyze the effectiveness of such advertising to groups of customers.

Using the Information We Collect

We use the information we collect for various purposes, including:

completing your purchase transactions
providing the services you request
contacting you about the status of your store, catalog, or borderleather.com orders
responding to your customer service inquiries or requests
notifying you of product recalls or providing other information concerning products you have purchased
helping to protect against fraudulent use of your personal information
sending you our catalogs or other direct mail offerings
sending you email communications
administering customer recognition programs, sweepstakes, contests and similar promotions
identifying your product and service preferences, so that you can be informed of new or additional products, services, and promotions that might be of interest to you
providing mobile marketing and service messages when requested
inviting you to participate in surveys
improving merchandise selections, customer service, and the overall customer shopping experience

Information We Share With Others

Border Leather Family: We share information we collect with affiliated companies and licensees (like the optical and photography departments in Border Leahter retail stores) within the Border Leather family of businesses.
Service Providers: We provide information to other companies that provide support services that help us bring you the products and services we offer, market our products and services, or process your transactions. We also provide information to GEMB and other service providers in connection with the Border Leather credit programs.
Third-Party Offers: We provide information to responsible outside companies. These carefully selected companies may use the information we share to let you know about their products or services, which may include providing special offers to you.
Promotion Sponsors: If you enter a contest, sweepstakes or other promotion sponsored or co-sponsored by a third-party company, we may forward information about you to that company.
Others: On rare occasions, we may be required to disclose the information we collect pursuant to lawful requests, such as subpoenas or court orders, or in compliance with applicable laws. We may also disclose that information when we believe disclosure is appropriate to protect the rights, interests and property of Border Leather or others, and to protect the safety of customers, associates or others. This may include sharing information with other companies, attorneys, credit bureaus, agents or governmental agencies in connection with issues related to fraud, credit or debt collection. Also, if the ownership of all or part of a business within the Border Leather Family were to change, information about customers pertinent to that business’s operations would likely be transferred to, or licensed for use by, the new owner. The applicable member of the Border Leather Family might also retain a copy of that information.

Safeguarding the Information We Collect

Whether you are shopping online, in our stores or through our catalogs, protecting your personal information is important to us. We have appropriate physical, technical and procedural safeguards in place to secure the personal information we collect from you.

We limit the information we provide to outside companies to only information we believe is appropriate to enable them to carry out their responsibilities under our contracts or to offer you their products and services. We contractually require that they have appropriate information security safeguards, and that the information provided be used only for the specifically authorized purpose.

Your Choices Regarding the Use of the Information We Collect

Postal Mail
If you do not want to receive promotional mail (catalogs, postcards, etc.) from Border Leather, you may:

write to us at Border Leather Corporation, Inc., 261 Broadway, Chula Vista, CA 91910., Attention: Corporate Customer Relations
call us at 619-691-1657, or
email us at sales@borderleather.com

Emails
If you are currently receiving promotional email offers and updates, you may unsubscribe at any time.

You can click on the hyperlink shown in borderleather.com email offers and follow the instructions
If you have registered on borderleather.com, you can cancel your email subscription by accessing borderleather.com, then:

Click on “Customer service”
Click on “my borderleather.com account”
Click on “change my email address, preferences or password”
Log in
Click on “edit email preferences”
Check the “unsubscribe” box

You may also write to us at Border Leather Corporation, Inc., 261 Broadway, Chula Vista, CA 91910., Attention: Corporate Customer Relations,
call us at 619-691-1657, or
email us at sales@borderleather.com

Please note that even if you unsubscribe from promotional email offers and updates, we may still contact you by email for transactional purposes. Some examples are communications regarding your order status, Border Leather Rewards if you are a member, customer service inquiries, service or reminder notices, and recalls.

Sharing with Other Companies
If you prefer that we:

NOT share information about you with any of the companies outside the Border Leather Family that we have authorized to contact you regarding their products or services, or
NOT share your Border Leather credit account history information with affiliated companies within the Border Leather Family

Please let us know by:

writing to us at Border Leather Corporation, Inc., 261 Broadway, Chula Vista, CA 91910., Attention: Corporate Customer Relations,
calling us at 619-691-1657, or
email us at sales@borderleather.com

Notice to California Residents - Your California Privacy Rights

Under California law, a California resident with whom Border Leather has an established relationship has the right to request certain information with respect to the types of personal information Border Leather has shared with third parties for their direct marketing purposes, and the identities of those third parties, within the immediately preceding calendar year, subject to certain exceptions. All requests for such information must be in writing and sent to: Border Leather Corporation, Inc., 261 Broadway, Chula Vista, CA 91910. Attention: Corporate Customer Relations.

This same California law permits Border Leather to provide you, in response to your written request, with a cost-free means to choose not to have your information shared rather than providing the above described information. You may exercise that choice by any of the means described under “Sharing with Other Companies”.

Updating Your Border Leather Contact Information

You can update or correct your name, address, telephone number, or email address by:

writing to us at Border Leather Corporation, Inc., 261 Broadway, Chula Vista, CA 91910., Attention: Corporate Customer Relations
calling us at 619-691-1657 or
emailing us at sales@borderleather.com

Your Border Leather Credit Account

If you have an account under one of the Bo credit programs from GE Money Bank (GEMB), a separate privacy policy applies to each program. The privacy policy describes GEMB’s collection, use, and protection of information about you and your Border Leather credit account. To obtain GEMB’s privacy policy for your Border Leather credit account, you may:

click here to view GEMB’s privacy policies in connection with Border Leather credit programs
write to GEMB at 261 Broadway, Chula Vista, CA 91910., or,
call 619-691-1657

You can update or correct your name, address, or telephone number for your Border Leather credit account, or check the status of your account by:

clicking here to access your Border Leather credit account information on-line
writing to GEMB at 261 Broadway, Chula Vista, CA 91910. or
calling 619-691-1657

Note: Border Leather Personal Payment Plan Account Information is not currently available on-line.

The Privacy of borderleather.com Customers

Online Security
We use Secure Socket Layering (SSL) technology to encrypt (“scramble”) your credit or debit card information, including the account number, while it is transmitted over the Internet between your computer and our website servers. SSL is an industry standard technology for secure online transactions.

Unauthorized Charges

If unauthorized charges (as determined by your card issuer) are made on your credit or debit card as a result of purchases made on borderleather.com utilizing our secure servers, Border Leather will reimburse you for up to $50 of any amounts you are required to pay by the card issuer. Also, under the Fair Credit Billing Act, your credit card provider cannot hold you liable for more than $50 of unauthorized charges on a credit card. Your liability for unauthorized use of a debit card may be higher, but many debit card issuers voluntarily apply the $50 limit to their cards as well.

Remember: In the event of unauthorized use of your credit or debit card, you must promptly notify the card issuer pursuant to its reporting rules and procedures.

Our Use of Cookies and Web Beacons

borderleather.com regularly uses browser tracking cookies. A "cookie" is a small file stored by your web browser on your computer. Cookies allow us to recognize who you are, when you arrive at our site, by associating an anonymous identification number in the cookie with other information you as a customer have provided us. That customer information is stored on our secured database. At no time is your name, street address, or credit card number stored within one of our cookies. Your email address is saved in your cookie if you register with us at borderleather.com.

Cookies allow us to understand how you clicked to our site and what pages you click on during your visit to our site. Knowing how you prefer to shop allows us to improve your shopping experience and speed your checkout process. We do not use the current borderleather.com cookie to track your activity on sites other than those operated by Border Leather.

Accepting cookies through your web browser is your personal choice. At this time, you can still shop and purchase from borderleather.com even if you set your browser to disable cookies. However, if you choose not to accept cookies, we may not be able to provide you with as exceptional a shopping experience as one that is specifically tailored to your needs.

Border Leather works with a variety of advertising companies to place our advertising at websites across the Internet. These advertising companies collect anonymous information about your visits to our web site, other advertising websites or interaction with our email through the use of "web beacons". This technology allows them to develop Border Leather advertising about goods and offers that may be of interest to you.

Web beacons are also used to review how visitors to borderleather.com navigate our site or interact with our email advertising. Third-party companies assist in the collection and analysis of this data. These companies may access your email address through these web beacons. Your name, street address or credit card number is not accessed by or shared with other companies through these web beacons. If you would like to learn more about the use of web beacons and your browser options, please click here to visit the Network Advertising Initiative (NAI) website.

You may also click here to:

review a list of each company that currently deploys an advertising web beacon on our behalf
visit each company’s website to review their privacy policies
opt out of cookies for one or more of these companies

Aggregate Information

We collect non-personal information about how users navigate through our web site. We aggregate this information in order to improve our site, and we may share this information with our affiliates or other outside companies. This aggregated information does not include individual names or personal data, so it does not identify you or any other customer.

Children's Privacy

We do not knowingly collect personally identifiable information from children under the age of 13 on our web site.

Links to Other Sites

While visiting borderleather.com, you may link to other web sites. Other sites have their own policies regarding privacy. When you provide personal information at one of those sites, you are subject to the site operator’s privacy policy, not the Border Leather privacy policy. We encourage you to read that policy before submitting any personal information.

Mobile Marketing

We distribute advertising messages via text message to mobile devices to customers that have provided us permission via an opt in request. The opportunity to opt out of a specific text message marketing campaign will be made available with the messages we send.

Please note that, with text message campaigns, an opt-in or opt-out request is currently associated only with a specific marketing campaign and a specific mobile phone number. As a result, a request associated with one campaign and phone number will not apply to other campaigns or numbers.

Changes to this policy

This policy was last updated January 06, 2010

Changes involved:
Clarified section on process to unsubscribe from promotional email offers

We may change our privacy policy from time to time. When considering any change, your privacy will remain a priority. If we change our privacy policy in the future, we will let you know by posting the updated policy at this website. We encourage you to check our policy periodically. You can tell if it has changed by checking the revision date that appears at the beginning of the policy. If you would like further information, or have any questions about our privacy policy:

please write to us at Border Leather Corporation, Inc., 261 Broadway, Chula Vista, CA 91910., Attention: Corporate Customer Relations
call us at 619-691-1657, or
email us at sales@borderleather.com

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